Merchandising

In-market representatives will maintain periodic meetings with the trade and Government officials in all the countries and will sub-contract, train and supervise regional merchandisers in the targeted countries. One-on-one merchandising visits with potential customers to understand their operational needs.  Visits will be conducted by merchandisers or specialized engineers also. Those will include visits to wholesale and retail trade contacts. 

The purpose of these visits includes the coordination of promotional activities, distribution of point-of-sale materials, and collection of market data for preparing monthly reports.